An auto sales group was looking to rev up their sales by targeting customers at competitor lots.
Partnering with them, we leveraged geo-framing ad technology to identify potential buyers entering competitor dealerships. Once a customer stepped onto a competitor’s lot, our system instantly performed an automated profile analysis and used ad-scraping technology to identify the car advertisements they were engaging with online. Armed with these insights, we delivered pre-approved, targeted messaging through digital and social ads, offering incentives to visit our client’s dealership.
The impact was immediate: over 45 individuals left competitor lots and visited our client’s dealership within 24 hours. Even more impressive, one-third of those visitors purchased a vehicle. This data-driven strategy turned insights into action, giving our client a competitive edge and accelerating their sales like never before.
